New Book Review: Multicultural Management: New Skills for Global Success

Multicultural Management: New Skills for Global Success

 (Managing Cultural Differences)

by 

Farid Elashmawi, Philip R.Harris

  

Business leaders seeking increased market expansion through acquisition, mergers, and joint ventures, as well as those managing overseas or multicultural subsidiaries, can greatly increase their effectiveness by becoming culturally aware. Multicultural Management exposes in detail the special skills needed to successfully negotiate and work with people from other cultures, clearing up the "mysteries" behind these and other questions.

 You'll learn how three specific cultures - American, Asian, and Arab - deal with everyday business situations like rewarding and motivating employees, communicating, training, transferring technology, and negotiating across cultures. This incisive guide targets these three groups to provide sharp cultural contrast, but you can apply the skills taught to people from any culture. It also explores the subcultures that exist within organizations, demonstrating that "culture" means not only values learned in your country of origin, but also those assimilated from the groups with whom you associate.

Every management expert in the world agrees on one thing: The country or company whose citizens have the greatest cross-cultural competency will have the advantage in the coming years. Multicultural Management is an invaluable tool for gaining the management skills you need to succeed in today's global economy.